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Online Seminar: Online Marketing Reinvention & Improvement

A Hands-On Workshop for Your Online Marketing Programs

Announcing a brand new seminar, to be presented:

    May 23 & 30, 2008; 12 - 1:30 pm (PDT)

For most nonprofits, online marketing development has been driven by a series of hype cycles, leading organizations to turn their attention to a series of semi-connected activities, such as websites, ecommerce, email newsletters and campaigns, viral messaging, online community, and social networking. The result is often a mix of strong and weak programs and a meager planning and evaluation framework. Many groups can benefit from an organized process for improving (and sometimes even reinventing) their online marketing programs. Over the course of two weeks and two seminar sessions, we will help you:

  • identify and fix the most damaging mistakes of many online marketing programs
  • identify and build upon the strengths inherent in your existing programs and resources, including "low hanging fruit"
  • pursue the most promising opportunities related to websites, email, blogs, community, and social networks
  • develop strategically meaningful goals and objectives for online marketing
  • get structured feedback from other nonprofit professionals engaged in similar programs
  • create your own practical methodology and checklist for ongoing improvement
  • develop both short term and long term improvement plans
  • invest properly, with the highest ROI, in different parts of your program

This seminar, despite being online, will offer collaborative, hands-on analysis of your online marketing programs, leveraging the insights of both students and instructor. This seminar is right for you if you're looking for practical improvements to your online communication and a framework for continued betterment.

More Info: http://classifieds.nonprofitnews.org/clickthru/redir/440/ws/ha
This Events Ad was posted: 5/5/08; 5:00:54 PM.
Permalink: #

Nonprofit Storytelling: How to Write Your Nonprofit's Best Stories

We all know the power of a good story. We pass them down from generation to generation in our families, and Hollywood makes millions off of a single story told well.

Your nonprofit can use the power of storytelling too, to inspire people to give time and money, to advocate for your cause, and to help you change the world for the better.

All nonprofits have great stories to share, but exactly how do you go about telling those stories? What do you emphasize and what do you leave out? Why are some stories more powerful than others?

We'll answer these questions and more in a one-hour webinar, "Nonprofit Storytelling: How to Write Your Nonprofit's Best Stories."

Wednesday, May 14, 2008 2:00 - 3:00 p.m. Eastern (11:00 a.m. Pacific) Via user-friendly, toll-free webinar service

Registration is $35, which includes as many people on your staff as can fit around a computer monitor and speaker phone.

During this online writing workshop, we'll remove some of the mystery from the storytelling process by showing you how to use some time-honored storytelling techniques. We'll look at several examples of good nonprofit stories, break down why they work, and review how to apply those lessons to your nonprofit's stories.

You don't need to be a creative genius or even a great writer to make stories work in your nonprofit marketing. With the basic storytelling patterns you'll learn in this webinar, you'll be well on your way to capturing your nonprofit's best stories in writing.

Register today!

More Info: http://classifieds.nonprofitnews.org/clickthru/redir/439/ws/ha
This Events Ad was posted: 5/5/08; 4:08:28 PM.
Permalink: #


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