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Trust is the great productive force of civil society, a force that you turn into money, action, and attention of all kinds. Trust is the difference between a one time donation and lifelong financial commitment, between tossing your news release and calling you whenever a story breaks, between considering your petition and calling a hundred friends on behalf of your cause. Today, it's easier than ever to both build and destroy the trust of your stakeholders. Building trust - the "goose that lays the golden egg" - is a critical practice that is frequently undermined by the mechanics of email and web communication. To help remedy that, our ninety minute online seminar includes:

• a checklist for evaluating your current communication for its impact on trust
• ways to measure trust and to manage to those metrics
• specific tips related to building the trust of donors, activists, and the media
• how email newsletters can erode trust and how to prevent that
• freeing up the inherent trust building skills of your staff and volunteers
• how to not sound like every other organization out there
• deliberately designing high impact trust building interactions
• taking advantage of the payoff of high trust relationships

Chances are good that you are eroding the trust of important stakeholders every day. At the same time, you now have access to one of the most powerful trust building media of all time - the Internet. If you are in any way involved with communication in your organization, now is the time to pay attention to building up the most important resource you have - the trust of your stakeholders.
 

Our seminars are intended for the professional staff of nonprofit organizations, specifically those working in communication, fundraising, or technology. Our packages tend to be tightly focused on a particular professional field and our seminars deliver lessons that can be immediately applied within a particular professional's field of authority.
 

These seminars will be taught by Michael C. Gilbert, who has been consulting with nonprofits about internet strategies since the early nineties, and communication in general since 1984. He is the author of Communication Centered Technology Planning, 2nd Edition and Twenty First Century Fundraising Resources, 2nd Edition, the Editor of Nonprofit Online News, and the Founding President of the Nonprofit Technology Enterprise Network. For more information about Mr. Gilbert, please see his bio.
 

This is a single ninety minute session.

Live: Please see our calendar for upcoming live seminars.
On-Demand: This seminar is now available on-demand. Which means that you can attend any time that is most convenient for your schedule.

More Info About On Demand Seminars | Register Here